“Ordinary life is receiving powerful impulses from a new source. Where thirty years ago architects found in the field of the popular arts techniques and formal stimuli, today we are being edged out of our traditional role by the new phenomenon of the popular arts advertising,” wrote Alison and Peter Smithson in their classic 1956 essay, “But Today We Collect Ads.” For these architects teetering on the edge of modernism it was ephemera—”the piece of paper blowing about the street, the throw-away object and the pop-package”—that was redefining the everyday. Read More …