Mimi Zeiger

Critic, editor, curator and instigator.

There’s nothing that so thoroughly represents the sweet spot between culture and consumption in our current zeitgeist than the pop-up. Cheap, flexible, and low-risk, it’s the go-to model for galleries, shops (both entrepreneurial DIY and haute retail brands), and restaurants. Pop-ups mushroom in New York, London, and Berlin, even as economic bubbles burst. When retail vacancy rates hit soaring heights in 2009, the pop-up went from being a strategic action practiced by arts groups to a global phenomenon embraced by entrepreneurial types and corporate brands alike. Arts organization No Longer Empty may install contemporary art exhibitions in vacated storefronts, but their pop-up mission was dwarfed in scale last holiday season when Toys R Us opened 600 temporary 2,500 square foot stores across the country—a total of 1.5 million square feet of provisional real estate. Read More …

Sanatorium, the inaugural exhibition in the Guggenheim museum’s Stillspotting NYC series of off-site programs, opened in downtown Brooklyn just steps from the intense bustle and hawking of street vendors and discount retailers on Fulton Street Mall and a few blocks from the Brooklyn House of Detention. Created by Pedro Reyes and housed in an unrented space in the Metrotech Center provided by Forest City Ratner, Sanatorium is a “temporary clinic” designed to treat urban ills. It offers a number of therapeutic balms for the anxiety and depression caused city living. Read More …

“Ordinary life is receiving powerful impulses from a new source. Where thirty years ago architects found in the field of the popular arts techniques and formal stimuli, today we are being edged out of our traditional role by the new phenomenon of the popular arts advertising,” wrote Alison and Peter Smithson in their classic 1956 essay, “But Today We Collect Ads.” For these architects teetering on the edge of modernism it was ephemera—”the piece of paper blowing about the street, the throw-away object and the pop-package”—that was redefining the everyday. Read More …