Mimi Zeiger

Critic, editor, curator and instigator.

The Petersen Automotive Museum only reopened yesterday, but connoisseurs of Wilshire Boulevard architecture have been jawing about the eye-popping facade for months. Ever since a carapace of red steel ribbons started to appear, bending around the corner of Fairfax and arcing over the roof of the former Seibu department store, the structure designed by Kohn Pederson Fox has drawn pointed criticism.

Garbage. Obnoxious. Hideous. The Edsel of architecture. Facadism.

And ever since red LED lights were installed along the edge of each ribbon, turning every component of the facade into an undercarriage worthy of a Vin Diesel vehicle, we can add “traffic hazard” to the list. But is it enough to point out the offensive and offer revved up reproach – a model of critique custom-made for our digital lives? After the retorts cool, the museum opens, and we have to live with the eyesore, one wonders if KFP’s design offers any lessons for our architectural now?

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